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Product Design

I also took charge of the product design for the entire synthesizer lineup. My design philosophy was rooted in minimalism, ensuring that the layout of controls on each synthesizer was both intuitive and functional. This approach allowed musicians to seamlessly connect with their instruments, enhancing their creative process without overwhelming them with complexity.

Drawing inspiration from the iconic designs of the 1980s, I infused a sense of nostalgia into my designs. This aesthetic not only resonated with seasoned musicians who cherished the era but also captivated a new generation of artists who appreciated the timeless appeal of retro design. By blending classic visual elements with modern functionality, I created products that were both visually striking and highly practical.

The minimalist yet nostalgic design of Dreadbox’s synthesizers was met with enthusiasm in the music industry. Musicians and reviewers alike praised the clarity and accessibility of the control layouts, noting how Dreadbox machines breathed new life into the market. The balance of form and function in our designs set a new standard, making Dreadbox a popular choice for professionals and hobbyists alike.

My role in product design at Dreadbox, was driven by my passion for creating instruments that are not only aesthetically pleasing but also enhance the musician’s experience. The minimalistic approach, combined with 80s-inspired aesthetics, has set Dreadbox’s synthesizers apart in the industry.

Eurorack Modules

04
Printed Material

In addition to product and packaging design, I crafted a range of printed materials for Dreadbox, including product flyers, stickers, manuals, ads and posters. Each piece was designed to complement our synthesizers’ aesthetic, featuring clean layouts, vibrant 80s-inspired graphics, and clear, concise information. These materials not only served as informative and promotional tools but also enhanced the overall brand experience, making it cohesive and visually appealing at every touchpoint.

08
Booth Design

I also designed exhibition booths for worldwide expos, ensuring the brand stood out with an excellent presentation. I strategically positioned and designed custom furniture, fabrics, and signage to create an inviting and functional space that showcased Dreadbox synthesizers. My booth designs focused on providing an engaging, hands-on experience for attendees, seamlessly integrating our minimalist and nostalgic aesthetic to enhance brand visibility and impact at these major events.